Learn: Gendered Political Perceptions: Using Tweets to Measure Warmth and Competence of Candidates_2/1/2020
SPEAKERS Aronte Bennett, PhD - Associate Professor, Marketing & Business Law Rachel Connor, PhD - Social Psychologist, Princeton University Sue McFarland Metzger - Professor of Practice, Accounting & Information Systems Do Tweets regarding female presidential candidates reference competence, warmth and/or appearance more than male presidential candidates? Our speakers have combined their talents and will share their methods, word dictionaries, and Amazon cloud computing solutions used to analyze over 10 Gigabytes of streaming data collected in the last 5 months. Come hear their preliminary findings!
Rachel Connor
2/1/2020 4:13:00 PM
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