Trust Is the Technology: Building Relationships That Drive Sales

While a solid technical foundation is certainly important to a successful Sales career it is soft skills and interpersonal savvy that is likely truly closing deals. Trust, consistency, transparency, honesty, communication and partnership are what build strong relationships and set you apart. When you work to improve these aspects of your relationships – be that professionally or personally – then often success follows naturally. Sales, Account Management, Technical Sales – These are positions that on the surface seem like you might need to be a PhD, hold hundreds of patents, be published worldwide, but in reality the skills you need might be ones you already possess. Judy Soukup, Business Manager, Applied Materials Mayrita Arrandale, Senior Account Manager, Applied Materials Moderator: Jenna Feterl, Director of Enrollment, Professional Education

Villanova University

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